Link to English 19 LibGuide

Link to InDesign Resources page from Brian Larkin (blarkin@scu.edu)

Week 1, Day 1 -- 1/8/2019

In class

Slides Week 1, Day 1 -- 1/8/2019
course & community introductions (simulation, 3 phases)
introduce Phase 1 & Job Ad Analysis assignment
job ad analysis practice: Dalkey Archive Press posting
introduce Learning Goal Setting assignment, setting of initial learning goals

Week 1, Day 2 -- 1/10/2019

Homework

review Syllabus, especially course policies -- bring to class any questions you have
Ch. 27 "Resumes"
Ch. 28 "Application Letters" (see also Ch. 9 for basics of letter formatting)
Job Ad Analysis assignment due before class
Learning Goal Setting assignment due before class

In class

Slides
Introduction to resumes & cover letters
- resumes/cover letters vs. LinkedIn
  - Wait, Don't Just Copy and Paste: There Are Real Differences Between LinkedIn and Your Resume
  - Resume and LinkedIn Profile Writing: How Different Should They Be?
Introduce Job Application Materials assignment
sample resume analysis & mock-up:
- job posting
- resume
review sample Project Manager resumes:
1. https://www.kickresume.com/help-center/business-management-graduate-resume-sample/
2. https://www.kickresume.com/help-center/retail-experience-analyst-warby-parker-resume-sample/
3. https://www.kickresume.com/help-center/air-france-team-manager-resume-sample/
visual resumes
- Examples of visual resumes:
  - 70 Well-Designed Resume Examples For Your Inspiration: https://piktochart.com/blog/well-designed-resume-examples-inspiration/
  - 39 Fantastically Creative Resume and CV Examples: https://www.vandelaydesign.com/creative-resume-cv-examples/
  - 3 Extreme Resume Makeovers (And How to Create Your Own Visual Resume): https://visme.co/blog/create-visual-resume/#q45ZfR7qDZyVLX6H.99
  - 20 Beautiful Infographic Resumes That Will Inspire You: https://visme.co/blog/infographic-resumes/#1ukUVQFhI2rmMhKZ.99
- Tools for creating visual resumes:
  - 5 Digital Tools That Will Make Your Resume Infinitely More Beautiful: https://www.themuse.com/advice/5-digital-tools-that-will-make-your-resume-infinitely-more-beautiful
  - 16 FREE Tools to Create Outstanding Visual Resumes: https://geekflare.com/free-visual-resume-to-impress/
collaborative development of resume grading criteria
work with Job Analysis brainstorming: revise experience ideas using Locker & Kaczmarek's action verb recommendations from pg. 458

Week 2, Day 1 -- 1/15/2019

Homework

Job Application Materials draft due: upload files to shared Google Drive folder
review Ch. 27 "Resumes" & Ch. 28 "Application Letters" (see also Ch. 9 for basics of letter formatting)

In class

Slides
review resume grading criteria
Application letters:
- purpose of application letters
- Gee's discourse theory & its application to business writing/simulation
analysis of sample application letter letter:
- job posting
- application letter
- resume (from last week)
develop application letter grading criteria
peer review of PM application materials

Week 2, Wednesday Bonus Day -- 1/16/2019

Job Application Materials assignment due @ noon

Week 2, Day 2 -- 1/17/2019

Homework

Prepare for Week 3 job interviews & team formation:
1. Read (very short articles) on behavioral interviewing:
2. Psychometric testing:
  - Take Myers-Briggs personality test at https://www.16personalities.com/ (takes ~10 minutes)
  - Screenshot your results, making sure to include all 5 trait areas
    - Mac screenshot directions: https://support.apple.com/en-us/HT201361
    - PC screenshot directions: https://support.microsoft.com/en-us/help/13776/windows-use-snipping-tool-to-capture-screenshots
  - Save screenshot for your records
  - Submit screenshot to Myers-Briggs Results dropbox.

In class

Slides
followup: "CV Vs. Resume—Here Are the Differences" by Stacey Lastoe for The Muse
Project Managers announced
week 3 schedule overview, introduce
interviewing & psychometric screening
- detailed elaboration of Myers-Brigg types: https://www.16personalities.com/personality-types

Week 3, Sunday Bonus Day -- 1/20/2019

Revised Job Materials assignment due @ 9pm (non-Project Managers only)
interview schedule announced by 9 pm

Week 3, Day 1 -- 1/22/2019

Homework

Project Managers: read classmates' application materials & prepare for interviews
Non-Project Managers: prepare for team interviews, referring back to behavioral interviewing readings & class materials, your application materials, psychometric test information, etc.

In class

Team interviews in Library study rooms 104-107
Interview schedule: https://docs.google.com/spreadsheets/d/1kBBJEbppTjbgEzHNbfo_DdbKwxrx1cAY017qD_eSsAg/edit?usp=sharing
- NOTE: Schedule is tentative until 10 am Tuesday morning (& will be marked as final once it's finalized) -- check schedule to confirm your interview times

Week 3, Wednesday Bonus Day -- 1/23/2019

Project Managers: inform me of team selections by noon, I make final team assignments (notify PMs by midnight Wednesday)
Non PMs: Behavioral Interview Reflection due by noon

Week 3, Day 2 -- 1/24/2019

Homework

Ch. 30 "Follow Up Letters"
Ch. 10 "Informative & Positive Messages"
Ch. 11 "Negative Messages"

In class

Slides
Creating goodwill in business communication (covering PAIBOC, Ch. 6 "You Attitude," Ch. 7 "Positive Emphasis")
common business communication genres: good news, bad news, followup communication
Samples to analyze:
planning of hiring related letters

Week 3, Friday Bonus Day -- 1/25/2019

Final Hiring Related Letters due @ midnight

Week 4, Day 1 -- 1/29/2019

Homework

Preparing for Phase 2: Product/Service Development
- Prepare for Business Incubator 19 on-boarding
  - bring to class your Myers-Briggs test results
- Ch. 12 "Persuasive Messages"
- Conceptual approach to pitching: "Pitching a product idea," Julie Zhuo
- Pragmatic approach to pitching: "5 Steps to a More Effective Product Pitch," Don Debelak

In class

Slides
Learning Goal Checkin #1
Introduce Phase 2 & Pitch Email assignment
- Sample pitches: https://docs.google.com/document/d/1Po12QA2Z87_u_fUqrPzqYnWxfobje06Bm3YtYFTimzw/edit?usp=sharing
Incubation Center 19 orientation
- organizational mission
- Working & communicating in teams
- team member roles
- Myers-Brigg testing:
  - your test results: Myers-Briggs Results
  - detailed elaboration of Myers-Brigg types: https://www.16personalities.com/personality-types --> look specifically at #7 Workplace Habits
- Agenda for 1/31 2019 Team Meeting: https://docs.google.com/document/d/1dMxVnVu_6W6s4I8t-V5TAdojax7nQ6BnAA6diFFifHo/edit?usp=copy
- Gantt chart planning tool: https://docs.google.com/spreadsheets/d/1mIczB-iAy7UT-TBzPC8Xz5fTFHLnDkTipilQo1EQEEk/edit?usp=copy

Week 4, Day 2 -- 1/31/2019

Homework

submit to dropbox ideas for 3 product/service ideas for your team's startup with rationales for why each idea 1) will be a good foundation for your team's startup and 2) fits well with Business Incubator 19's socially-conscious mission
Resources for helping you develop ideas:
Research innovative products/services 2019
Browse innovation-centric publications:
- Fast Company -- https://www.fastcompany.com/
- TechCrunch -- https://techcrunch.com/
- VentureBeat -- https://venturebeat.com/
- Wired -- https://www.wired.com/
- Mashable -- https://mashable.com/
- Business Insider -- https://www.businessinsider.com/
- Forbes -- https://www.forbes.com
- WSJ business section
- NYT business section
- The Wall Street Journal’s Entrepreneurship Section --
- The Washington Post’s On Small Business Section --

In class

Slides
Responding to Learning Goal Check-in
Updated Pitch Email with rubric
Business research: research product & service ideas, developing rationale and evaluating quality of ideas
- LibGuide for English 19: https://libguides.scu.edu/c.php?g=909206
- building bridges from existing academic research experience
- how to read/where to focus in business databases to locate relevant information

Week 5, Day 1 -- 2/5/2019

Homework

Pitch Email assignment due before class
Ch. 8 "Reader Benefits"

In class

Slides
responding to learning goal check-in #1
Agenda for Product/Service Selection Team Meeting
introduce Team Memo assignment
Adding reader benefits to persuasive business communication:
- Major ideas & questions from Ch. 8 "Reader Benefits"
Memo genre & purpose
- Sample Memo: https://docs.google.com/document/d/1iMFlXTKySrYmx8bmOXRdY4hIyRz2AkBA2GSo0aX-nU4/edit?usp=sharing
- Analyze for organization, reader benefits, you attitude, information provided, style/tone
Agenda for Team Memo Planning Meeting
- time to work on Team Memo
Midterm check-in: Keep, Quit, Change

Week 5, Day 2 -- 2/7/2019

Homework

Preparing for Phase 3: Building & Pitching Your Team's Business: Readings
- What Is a Business Plan? -- Tim Berry, Bplans
- What Is a Business Model? Business Models Explained -- Noah Parsons, Bplans
continue work on Team Memo

In class

Slides
introduce Phase 3 & Business Plan assignment
- review sample business plans
Planning Phase 3
- Agenda for planning meeting: https://docs.google.com/document/d/1u_XboCT8AlDy3_BciXBOEjTPLeC3gOD5g6cORVvnl9I/copy
- Gantt chart planning tool: https://docs.google.com/spreadsheets/d/1mIczB-iAy7UT-TBzPC8Xz5fTFHLnDkTipilQo1EQEEk/copy

Week 5, Friday Bonus Day -- 2/8/2019

Team Memo assignment due @ midnight

Week 6, Day 1 -- 2/12/2019

Homework

Ch. 22 "Finding, Analyzing, and Documenting Information"
sign up for a Primary Research Conference: https://docs.google.com/spreadsheets/d/1AZji7EEOC_O3G4cNAd7JXLzH_G27hElGH2OE0XjnQuU/edit?usp=sharing

In class

Slides
Responding to mid-quarter feedback
Business primary research strategies
- Interview transcription tools: Zoom cloud record + auto-transcription
- Questionnaire tools: Google Forms, Qualtrics
Team Meeting: Developing a strategy for primary research (link to agenda)
Time in class to work on Primary Research materials

Week 6, Day 2 -- 2/14/2019

Homework

Primary Research Design Plan due before your team's conference
sign up for a Primary Research Conference: https://docs.google.com/spreadsheets/d/1AZji7EEOC_O3G4cNAd7JXLzH_G27hElGH2OE0XjnQuU/edit?usp=sharing

Class cancelled for Primary Research Conferences

Link to conference schedule: https://docs.google.com/spreadsheets/d/1AZji7EEOC_O3G4cNAd7JXLzH_G27hElGH2OE0XjnQuU/edit?usp=sharing

Week 7, Day 1 -- 2/19/2019

Homework

Teams conduct primary research (based on Primary Research Design Plan & conference discussion)
Team collaborate on Secondary Research Agenda (due before class)
NOTE: Meeting in Library Room 203 for secondary research workshop.

In class

Slides
introduce White Paper assignment
Secondary Source Planning worksheet: https://docs.google.com/spreadsheets/d/1bobhQ92--xiqcMQtyB6i6BnlT7jRF28-E8Ti5diXCd8/copy
research workshop: secondary research in business with Tony Raymond
develop team agenda & hold team progress meeting before end of class

Week 7, Day 2 -- 2/21/2019

Homework
- Continue conducting primary research
- Finish secondary source planning worksheet from 2/19
- Read:
  - "How to Write and Format a White Paper (2018 Ultimate Guide)" - Instant Magazine (NOTE: Skim sections 5 & 7)
  - "How to pick the perfect flavor for your next white paper" - Gordon Graham, thatwhitepaperguy.com
In class
- Slides
- evaluating & using source types: popular/trade journalism vs. peer-reviewed scholarship vs. grey literature (reports, white papers, etc)
- white paper structure:
  - "How to Write White Papers People Actually Want to Read" -- Ben Sailer, CoSchedule Blog
  - "16 possible ways to structure a white paper" -- Gordon Graham, thatwhitepaperguy.com
- sample white papers to analyze:
  - Steelcase, How the workplace can improve collaboration
  - Huawei, Sensor-enriched humans: Wearables start to transform people and their lives
- social use & design of white papers as marketing tool
- working with your primary data:
  - data collection progress
  - reporting on data

Week 8, Day 1 -- 2/26/2019

Homework

Continue primary & secondary research
White Paper Rough Draft due by 1pm Tuesday 2/26

In class

Slides
Learning Goals Check-in #2
Design Resources for White Papers
InDesign Resources
Peer Review Sheet: https://docs.google.com/document/d/17zA6sm2_6RVl2kT-7j9XMIWzWBqJ2BGLZmRGLhfPQTE/copy
Confer with teams to discuss 1) feedback on white paper draft and 2) developing ideas for white paper design

Week 8, Day 2 -- 2/28/2019

Homework

Read:
- Ch. 25 "Using Visuals Effectively" -- pgs. 218-222 ONLY
- document design reading: "The Big Four: Contrast, Repetition, Alignment, Proximity" (from Garr Reynolds' Presentation Zen: focus is on slide design, but guidelines also apply to document design)
- document design reference guide (review & refer to while designing your team's white paper): The Top 50 Most Important Rules of Document Design, The Visual Communication Guy
Submit White Paper Design Planning document before class: in light of our discussion of white paper examples and readings about document design/visual design:
- identify the layout and design techniques your team wants to use
- identify color(s) your team wants to use
- identify strategies for visualizing primary information (definitely) and secondary information (maybe)
- include links to fair use images (or a folder of images) your group wants to use --> see White Paper Image Resources
- MEETING IN LIBRARY 203 FOR WHITE PAPER DESIGN WORKSHOP

In class

MEETING IN LIBRARY 203 FOR WHITE PAPER DESIGN WORKSHOP
Slides
white paper document design workshop with Brian Larkin

Week 9, Day 1 -- 3/5/2019

Homework

Read: "Pitch Deck: How To Create The Perfect Funding Proposal" -- Slide Heroes
sign up for Business Plan conference: https://docs.google.com/spreadsheets/d/14ngtvZU9GCzummaazNT_NpXZ-UbKk7_swaybwCeeLiE/edit?usp=sharing

In class

Slides
Introduce Presentation assignment
Sample pitch slide decks:
Business Plan Final Draft -- REVISED & resources for developing business plan
Team work time

Week 9, Wednesday Bonus Day -- 3/6/2019

White Paper assignment due @ noon

Week 9, Day 2 -- 3/7/2019

Homework

Read Ch. 20 "Making Oral Presentations"
Review & bring to class questions about Business Plan Final Draft -- REVISED & Presentation assignments
sign up for Business Plan conference: https://docs.google.com/spreadsheets/d/14ngtvZU9GCzummaazNT_NpXZ-UbKk7_swaybwCeeLiE/edit?usp=sharing

In class

Slides
read sample business plans, analyze:
view sample presentations, analyze:
- Best STARTUP PITCH ever. Silicon Valley.
Final Learning Reflection
Course evaluations
using Powtoon to create demo videos (???)

Week 10, Day 1 -- 3/12/2019

Homework

Business Plan Rough Draft due before conference

Class cancelled for conferences

Business Plan Conference Schedule: https://docs.google.com/spreadsheets/d/14ngtvZU9GCzummaazNT_NpXZ-UbKk7_swaybwCeeLiE/edit?usp=sharing

Week 10, Day 2 -- 3/14/2019

Homework

Prepare for in-class Pitch Presentation rehearsal

In class

Slides
presentation rehearsal:
- draw cards to determine order
- other teams serve as audience & give feedback
assess pitch presentation & plan revisions/changes & submit as Presentation Rehearsal assignment (due Saturday 3/16 @ midnight), based on
- audience feedback
- team members' observations
- video recording
- Pitch Presentation assignment prompt & rubric, for reference

Week 10, Saturday Bonus Day -- 3/16/2019

Presentation Rehearsal assignment due @ midnight on Saturday

Exam Week -- 3/18-3/22

Final Exam Period: Tuesday 3/19, 1:30 pm in O'Connor 110

Deliver presentation to investors
Presentation & Business Plan Final Draft assignments due before 1:30 pm on 3/19

Final Learning Reflection: Wednesday 3/20 12 pm

Final Learning Reflection due by noon on 3/20

79731 English 19:Business Writing-TR 02:00 PM