This presentation focuses on persuasive public speaking, supported by visuals that concisely communicate deeply-researched information. Presentations like this are a common way to engage audiences and get them to read a detail-rich long document like the Business Plan. The Presentation relies on visual and oral persuasion as much as verbal persuasion, focusing on public speaking and design of an accessible & engaging slide deck. In addition to learning the specifics of pitching a business idea, these principles for organizing, designing, and presenting information orally as a team transfer into other professional speaking opportunities, such as sales presentations and informational presentations.
(Links to Learning Objectives 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4)
Pitch your startup idea to a panel of investors. Your pitch should be conversational in nature--telling investors about an amazing opportunity--and tell a cohesive story, situating your product as the solution to a problem, supported by compelling evidence for how you'll address this problem and make a profit from it. You're at the "seed round" of seeking funding, focusing on
- the problem being solved
- the size & potential of the market
- how compelling the solution & business model are
Although financial information is also included, the major focus here is on pitching your idea and getting funding for the startup business that will initially build/test that idea.
Audience: You'll deliver these pitches to representatives from 4 social investing firms, who will each have a budget of $2 million to (potentially) invest in the 4 businesses pitched. Tailor your pitch to the priorities of one or more of these investors by aligning your product and business ideas with their missions:
Part of your grade will be determined by the % of your requested funding you raise from these investors.
Areas to cover (see "Pitch Deck: How To Create The Perfect Funding Proposal" for details):
- Company Purpose
- The Problem
- The Solution
- The Market
- The Competition
- The Value Proposition
- The Business & Revenue Model
- The Team
- The Financials (sales targets, customer numbers)
- The Ask (funding request, return on investment, milestones for achievement using funding)
Scope: 12-15 minutes + Q&A
Presentation Delivery, involving all team members:
- Use oral delivery of your presentation to convey the bulk of your detailed information
- Choreograph and practice your presentation so that shifts between speakers are smooth and speakers are able to refer back to what's already been said to create coherent presentation
- Pay attention to delivery characteristics: voice (volume & pace), stance & gestures, eye contact, etc.
Slide Deck Design:
- Use color schemes, logo, etc to create consistent, appropriate visual branding for your startup/product
- Design slides as visual documents, emphasizing images, diagrams, large text/#'s (small amounts of text) for impact
- Submit slide deck.
- Pitches will also be video-recorded.