Rubric

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Keep in mind that 14 students have already been assessed using this rubric. Changing it will affect their evaluations.
White Paper Rubric
White Paper Rubric
Criteria Ratings Pts
WHITE PAPER: Establishes importance of topic/product (via buzz from popular/trade publications, etc)
threshold: pts
pts
10.0 pts
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WHITE PAPER: Synthesis of industry issues & trends to highlight a problem your product addresses (secondary research)
threshold: pts
pts
10.0 pts
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WHITE PAPER: Positions product as addressing industry problems (primary research)
threshold: pts
pts
25.0 pts
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WHITE PAPER: Effective, compelling title & organization
threshold: pts
pts
10.0 pts
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WHITE PAPER: Uses layout, color, visuals to create a memorable, accessible, aesthetically-appealing document
threshold: pts
pts
20.0 pts
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CIRCULATION STRATEGY: Explain how PAIBOC concerns inform content, writing, and design choices, tailored to white paper’s target audience
threshold: pts
pts
5.0 pts
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CIRCULATION STRATEGY: Describe how/where document will be posted, promoted, etc to promote wide circulation.
threshold: pts
pts
3.0 pts
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CIRCULATION STRATEGY: Explain how design & content choices support wide circulation & build product’s brand
threshold: pts
pts
3.0 pts
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Total Points: 86.0 out of 86.0