Rubric

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Keep in mind that 13 students have already been assessed using this rubric. Changing it will affect their evaluations.
Pitch Email Rubric
Pitch Email Rubric
Criteria Ratings Pts
PITCH: Subject line appropriate to message organization
threshold: pts
pts
3.0 pts
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PITCH: Organization of message consistent & appropriate to audience's receptivity to message
threshold: pts
pts
5.0 pts
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PITCH: Emotional/narrative appeal (compelling illustration of need/issue that product/service addresses)
threshold: pts
pts
10.0 pts
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PITCH: Logical/evidence-based appeal (research on industry/ies, market(s)/customer(s), competing products, buzz/interest in product/service type)
threshold: pts
pts
20.0 pts
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PITCH: Coverage of PAIBOC areas
threshold: pts
pts
10.0 pts
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PITCH: Cultivation of writer's ethos/audience goodwill through tone management
threshold: pts
pts
5.0 pts
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PITCH: Research cited via hyperlink + in-text source attribution
threshold: pts
pts
5.0 pts
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RATIONALE: Explain organizational choices
threshold: pts
pts
5.0 pts
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RATIONALE: Describe strategies for tone management
threshold: pts
pts
5.0 pts
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RATIONALE: Explain strategy for emotional & logical appeals
threshold: pts
pts
5.0 pts
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Total Points: 73.0 out of 73.0