In order to begin drafting and refining the content and design of your multimedia project, you'll test out the overall framing of your project and "pitch" your website design for feedback. Part of your grade on this assignment will also be determined by 1) the design and delivery of your presentation and 2) your feedback on your classmates' pitches (individually graded).
This assignment works on 3 important skills: background research, public speaking/presenting, and website design. Background research is essential to lay out the basic facts within which your research plays out: what data already exists about this topic? What does the public think about it? What location conditions affect your project? And while other types of research (argument sources) focus on demonstrating relevance to the other experts and specialists (who are already interested in the topic), background research makes a case to potential audiences about why the topic is important and what your research contributes. Public speaking and presenting are ubiquitous in academic and professional contexts, and experience and basic principles will help you do this more effectively and calmly. Finally, from designing personal webpages/portfolios to creating content on the job and for leisure/civic purposes, basic design principles will help you make effective design choices and explain the rationale behind them.
The topic-related research you present here will focus on background sources that form the context and significance of your project. What's the larger social/political/educational/etc context around your project, in terms of the agreed-upon factual information? What is the popular perception(s)? What makes it important to study now? What are the stakes involved? Based on this research, where does your research fit and how will it contribute? What local contextual details of the suburban, Northern California, SCU context of your study matter (demographics of study population, nature of the program/group being studied, policies/rules affecting the population/site, SCU's institution type, etc), and how will they affect your claims/contribution to research on this topic?
For the website design, build a website (Wix, Weebly, WordPress, etc) that allows you to make design choices appropriate to your audience, purpose, content, and genre, using the design principles and fair use media assets discussed in the workshop on 1/15/2019 and in Ball, Sheppard, & Arola. Build enough of your site to demonstrate and explain your choices about:
- color palette
- page layout
- navigation/user experience
- use of representative, fair use media
Deliver your pitch as a 10-12 minute oral presentation accompanied by slides and including a preview of your live website that you guide audience through. Include a link to your website in the slides. Use the principles of slide design and delivery discussed in class on 1/17/2019 and in Stampfl.
Your audience is our class, a group of intelligent, educated, non-specialists on your topic with a discerning eye for design. You'll need to introduce your topic to us, and how you do this will depend on how familiar or obscure it is. We're a charitable audience, but our attention must be earned through engaging delivery and well-designed visuals. We're eager to help you develop your project, website, and public speaking skills via engaged, developmental feedback on your pitch. Take advantage our feedback by asking for comments on specific areas of your project-in-progress that you know need work.
- January 10: assignment introduced, signups begin
- January 15: design readings, fair use & background research workshop
- January 17: presentation readings, analysis of sample presentations, pitch workshop time in class
- January 22 & 24: Pitches delivered, slides submitted, feedback given